Brand:
United Concordia Dental
Channels:
Facebook
Instagram
X
LinkedIn
In Market:
In market throughout 2024.
United Concordia Dental
Channels:
X
In Market:
In market throughout 2024.
Wellness Consultants Social Posts and Videos Wellness Consultants Social Posts and Videos
Flossing and stress both impact oral and overall health. This campaign highlights their impact and offers expert tips from Wellness Consultants.
The Objective
The challenge is low awareness of how flossing and stress impact oral and overall health. With guidance from our Wellness Consultants, this campaign aims t
The challenge is low awareness of how flossing and stress impact oral and overall health. With guidance from our Wellness Consultants, this campaign aims t
Increase awareness: Show how flossing and stress management are critical to oral and overall health.
Promote accessibility: Provide tips, alternatives and resources to make these practices easier.
Drive engagement: Inspire the audience to build lasting healthy habits.
The Solution
We developed a multi-faceted creative solution centered around expert insights and engaging content. We interviewed two Wellness Consultants to create a series of short videos emphasizing the importance of flossing, stress management and good oral health. These videos, along with supporting graphics and social media copy, were shared across UCD’s social media channels.
We developed a multi-faceted creative solution centered around expert insights and engaging content. We interviewed two Wellness Consultants to create a series of short videos emphasizing the importance of flossing, stress management and good oral health. These videos, along with supporting graphics and social media copy, were shared across UCD’s social media channels.
The Effect
Based on the strategic objectives and marketing goals, this campaign shows signs of success:
- Nearly 500,000 impressions, reaching over 130,000 unique accounts.
- Over 20 shares through our tool, expanding potential reach by more than 124,000 accounts.
- Over 419,000 video plays, totaling 35.5 hours of watch time.